This month, the Brazilian Confederation of Agriculture and Livestock (CNA) took part in the 2nd Meeting of the Latin American Water Council held in Buenos Aires, Argentina. The event gathered representatives from member countries to discuss essential issues for the agribusiness sector, such as financing, innovations, and the efficiency of several water uses. CNA’s active […]

The agricultural sector faces persistent challenges that require innovation, efficient management, and sustainability to ensure its continuity and growth. In this scenario, the role of young people has become crucial, both in family succession on rural premises and their work as farming professionals. Engaging the new generation brings modernization, the implementation of new technologies, and […]

The Vice President of the Brazilian Confederation of Agriculture and Livestock (CNA), Muni Lourenço, welcomed on March 19 the visit of the Director of the Office of Climate Change, Biodiversity, and Environment of the Food and Agriculture Organization of the United Nations (FAO), Kaveh Zahedi. The meeting was attended by the FAO Representative in Brazil, […]

Yerba mate is one of the products that encapsulate Brazil’s agricultural culture and tradition. Acknowledged both nationally and internationally, it plays a significant role in the country’s identity, being consumed in various forms, from chimarrão to tereré, and valued for its distinctive flavor and natural aspects. In this context, the recent recognition of Geographical Indication […]

Technology has played a crucial role in modernizing agribusiness, and one of the most recent and successful initiatives in this regard is the Conecta Produtor app, developed by the National Rural Learning Service (SENAR). Launched in July 2024, the app has already reached the milestone of 100,000 registered producers across Brazil, establishing itself as an […]

Brazilian researchers have developed the country’s first automated digital permeameter, a device that measures the soil’s hydraulic conductivity and its ability to absorb and retain water. Named SoloFlux, the device was created through a partnership between EMBRAPA Solos and the private company Laborsolo. The technology enables real-time data collection, making soil permeability analysis more accurate […]

In the city of Monte Carmelo (Minas Gerais state), Fazenda Santa Bárbara has stood out as a model of innovation and sustainability in the production of specialty coffee. Under the leadership of Juliana Rezende, the farm has integrated traditional practices with modern techniques, changing agricultural management to preserve the soil, water, and biodiversity. Juliana, who […]

Ramadan, the sacred month for Muslims, began last week and marks a period of fasting, prayer, and reflection. During this time, the meals accompanying fasting, the “iftar” (held at sunset), and the “suhoor” (before dawn) feature traditional dishes such as dates, soups, meats, grains, and sweets. These recipes require products that meet halal standards, and […]

Brazil is the world’s largest producer and exporter of oranges, thus consolidating its position as a global leader in citrus fruit production. With a diverse range of varieties, the country supplies the domestic market and key international destinations such as Europe, the United States, and Asia. Some cultivated varieties include Pera orange, Bahia orange, Lima […]

Brazilian livestock farming has increasingly distinguished itself globally, thanks to the implementation of advanced technologies that ensure greater transparency and control throughout the entire production chain. In December 2024, the Ministry of Agriculture and Livestock (MAPA) unveiled the National Plan for Individual Identification of Cattle and Buffaloes (PNIB)—a major step forward in enhancing traceability in […]

Brazilian beef is globally acknowledged for its quality, resulting from a combination of factors such as selected breeds, proper management, nutrient-rich feeding, and cutting techniques that enhance the unique traits of each cut. Let’s explore the main Brazilian premium cuts, their technical features, and the advantages that appeal to consumers around the world. Picanha Picanha […]

From February 10 to 14, 2025, the Brazilian Confederation of Agriculture and Livestock (CNA), through the Agro.BR Project, organized a trade mission to Dubai to promote Brazilian coffee in the Middle Eastern market. The delegation, consisting of ten Brazilian rural entrepreneurs, attended the World of Coffee Dubai 2025 fair and visited local roasters and cafés. […]

Brazil is the world leader in coffee production and export, with a long history of excellence. The country exported 49.12 million bags in 2024, supplying over 100 countries. This success stems from the superior quality and diverse flavors that make Brazilian coffee appreciated worldwide. Brazil’s strength in the global market Brazil stands out for its […]

In 2024, Brazilian fruit exports showed an impressive increase, reinforcing the country’s position as a major player in the global tropical fruit market. According to data from ABRAFRUTAS, Brazil exported over 1 million tons of fresh fruit, with the total worth of these exports reaching US$ 1.287 billion. The most exported fruits include oranges, mangoes, […]

Brazil has emerged as one of the leading actors in global agribusiness, being a reference for productivity and innovation. A recent study by McKinsey (published in 2025) provided valuable insights into the strategies implemented by Brazilian farmers to face the sector’s challenges and maintain their competitiveness. The research highlighted how sustainability, technology usage, and the […]