EXPOINTER fair gathers thousands of Brazilian rural producers


At the beginning of September, Brazilian rural producers had the opportunity to meet at one of the largest Brazilian rural events, the 45th EXPOINTER, which was held in Esteio, Rio Grande do Sul state. According to its organization, more than 700 thousand people attended the fair, which had 11 thousand participants from more than 137 countries and 350 exhibiting companies.

The Brazilian Confederation of Agriculture and Livestock (CNA) took part in the event, promoting trade activities and networking with exhibitors, strategic partners, and visitors. People who visited the CNA/SENAR System’s showroom not only took advantage of the information provided by technical lectures but also learned about and tried wines, juices, and sparkling wines from the handmade and traditional products fair.

At the opening of the main event, CNA’s President, João Martins, accompanied attractions such as the parade of the breed champion animals, which were selected during the EXPOINTER. “This is a unique moment for us. We must be present at the largest livestock and agricultural exhibitions in the country because CNA must help the rural producer,” said Martins.
International trade, tractor registration, carbon market, land title regularization, communication, and Low Carbon Agriculture technologies (ABC) were some of the topics discussed.

Rita Padilha, CNA’s International Relations Advisor, presented all the services offered by the Agro.BR project to small and medium-sized producers who are interested in starting to export; such services include the Landing Program, business rounds, training, international missions, State support, and international offices.

Gabriela Bennett Bragança, from São Gabriel (RS), attended the lecture and said she still didn’t know this kind of work developed by the CNA. “I found it very interesting, and I intend to talk to people in my region and take this information that hasn’t arrived there yet. It is very important to see the testimonies of those people who are inside the project and like to be a part of it.”


Throughout the week at the CNA showroom, chefs prepared recipes for visitors using regional products, such as yerba mate. The traditional ingredient of chimarrão—an infusion highly consumed in the region—was used to prepare bread, cakes, pastries, cookies, juices, and sweets.

The program also included a tasting of red, white, rosé, and sparkling wines, all produced in local small and medium-sized properties. The producer Alceu Speranza had his wines on display. “The initiative is important for producers who are starting their business because many people don’t know what we do, so it is an incentive to our production,” he said. The fair with artisanal and traditional food products also showed visitors chocolates, cheeses, and coffees.