The Brazilian Farmer’s presence is now more effective in Asia. This week, the Brazilian Confederation of Agriculture and Livestock (CNA) will officially begin its activities in a Singaporean office. It is the second Asian branch of CNA. Since 2020, the Brazilian farmers can also count on a Chinese representation through our office in Shanghai.
Singapore is a strategic destination in Southeast Asia since 30% of the region’s trade pass through the country. Besides the commercial aspect, the presence in the region also fosters connectivity and logistics; it also facilitates information for our producers.
The goal is to reach opportunities not only in Singapore but also in countries like Thailand, Indonesia, Malaysia, Vietnam, and India, to name a few. These are already strategic destinations for Brazilian products, as shown in our monthly trade balance newsletter.
The new office also meets the increasing demand for higher value-added foods in the region. It is expected that, by 2025, half of the world’s middle class will be in Asia. Those products are a priority for our traders in the Agro.BR project, an initiative to facilitate the presence of Brazilian food products in the world.
The official launching event is scheduled for this Wednesday, at 9 AM (Brazilian time), with the presence of CNA directors and representatives of the new office directly from Singapore. Follow it live on the link: https://bit.ly/308y4De