Rio Grande do Norte emerges as a global force in fruit farming


Fruits have always been a driving force in Brazilian agriculture, and the Rio Grande do Norte state is emerging as a major player in this scenario. The state stands out in this context and plays a crucial role in fruit production and export. Fruit farming propels Rio Grande do Norte to high levels of employment, income, and national and international recognition. The growing volume of exports consolidates the state’s position in this dynamic landscape.
Jorge de Souza, Technical Project Manager at ABRAFRUTAS, highlights the state’s increasing importance in melon and watermelon exports, pointing to a promising advance into Asian markets: “Basically, 100% or 95% of the melons exported today, and a significant portion of watermelons Brazil exports, come from Rio Grande do Norte and Ceará. So, this is very relevant, and the process is increasing. We have considerable demand, and while there are some faraway destinations we cannot yet reach with large volumes for logistical reasons, we have the evolution of technology and persistent efforts.”

The Fantastic Four: melon, watermelon, papaya, and mango drive development

Melon, watermelon, papaya, and mango are at the heart of fruit cultivation in Rio Grande do Norte. These crops define the state’s agricultural landscape and represent an essential source of wealth and prosperity. The continual increase in exports of these fruits is seen in terms of volume and the diversity of destinations. Countries such as the United States, England, Germany, other European nations, Central America, and the Middle East recognize the quality and authenticity of fruits from Rio Grande do Norte.

Geographical Indication and its valuable differentiation

Melons from Mossoró, a city in Rio Grande do Norte, is known for its high freshness and is distinguished by a Geographical Indication seal. The recent opening of the Chinese market for melons from the Mossoró region and the attainment of this certification underscore the growing importance of the state in the international fruit trade. This valuable badge of authenticity and quality, certifying the specific origin of products, is more than just a certification: it is a passport to regions renowned for the unique qualities of their fruits, ensuring consumers the product’s provenance and excellence.

A promising future

Fruit cultivation in Rio Grande do Norte stands out in the present and foresees a promising future. By consolidating its position as a powerhouse in fruit production and export, the state expands its horizons to new destinations. Through innovation and a continuous pursuit of excellence, Rio Grande do Norte positions itself as a leader in national and international fruit farming, contributing to economic growth and the positive projection of Brazil in the global agricultural scenario.