How Brazilian farmers are reaching more international buyers


Exporting can be challenging. It goes beyond selling products to an international client and means constant improvement, innovation, professionalization, and many working hours.

The Brazilian Confederation of Agriculture and Livestock (CNA) created a solution to improve and facilitate rural producers’ path to international markets: a multidisciplinary project to train and support farmers aiming for global trade, including small and medium-sized rural businesses.

The Agro.BR project is supported by the Brazilian Trade and Investment Promotion Agency (APEX-Brasil). The initiative gathers specialists who offer personalized support throughout Brazil and our offices in China, Singapore, and the United Arab Emirates (UAE).

The companies’ and products’ information in our exclusive virtual showcase is available in English and Chinese. This way, interested buyers can contact the farmers directly to get more data or negotiate. This whole structure is designed to expand and diversify Brazil’s export profile.

Today, our website features 552 products, including specialty coffees, fruit, beekeeping products, juices, precooked meals, and many more. The portfolio includes 200 companies ready to do business with foreign buyers. On our website, the user can also browse products according to certifications such as organic, halal, kosher, rainforest alliance, etc.

Successful stories

More than a thousand Brazilian rural producers are part of the Agro.BR project, in its various stages on the path to export. In the past two years, we have been collecting successful stories. Leo Roberto Aires, for example, is a beekeeper from central Brazil who could reach broader markets for his products.

With Agro.BR, he has taken part in a business round and had meetings with major European buyers. Leo’s story was documented in a video (subtitled in English). Watch it here.

When it comes to Brazilian coffee, it’s not only the tradition that counts. Thanks to business rounds supported by CNA and APEX, RDR Coffee could send more of its specialty coffee samples abroad and, thus, got closer to the Chinese market. Rodrigo Dora’s story is also documented in this video.