Brazilian flower market reaches R$ 10.9 billion in 2021


Between 2020 and 2021, the Brazilian flower market grew by 15%, according to the Brazilian Institute of Floriculture (IBRAFLOR). The revenue was R$ 10.9 billion, compared to R$ 9.6 billion in the previous year. The three segments with the highest sales were decoration (R$ 3.2 billion), representing 30% of the revenue; self-service (R$ 2.2 billion); and landscaping (R$ 2.1 billion).

There are around 8 thousand flower and plant producers in Brazil. In all, they cultivate more than 2.5 thousand species. The sector employs directly 209 thousand people: 38,76% in production activities, 4,31% in distribution, 53,59% in retail, and 3% in other functions.

According to IBRAFLOR, the São Paulo state is the main flower and plant producer and also the largest consumer compared to other regions.

Between January and July 2022, Brazil exported US$ 7.1 million in floriculture products, including “seedlings of other ornamental plants” (US$ 2.9 million), followed by “bulbs, tubers, rhizomes, and similar” (US$ 2.6 million), and “foliage, leaves, branches of plants, dried, and items for bouquets” (US$ 1.1 million).

The Netherlands accounted for 38.43% of the revenue, with the United States following it with 16.14% of total exports. Italy is the third largest buyer, with 12.51%.