On the last week of September, representatives of 20 Brazilian rural companies traveled to Peru to participate in Expoalimentaria, Latin America’s largest food fair.
Besides displaying their products at the fair, the farmers also took part in a full schedule to promote their businesses, identify trade opportunities, and learn more about the country’s consumer habits.
The agenda included visits to fairs and supermarkets, business rounds, seminars, meetings with business leaders, a visit to the Port of Chancay, and more commercial activities. Brazilian exporters regard Peru as a strategic market for their business.
The Peruvian port is considered a significant outlet for taking agricultural products from Brazil and other Latin American countries to Asian markets. The logistics strategy that passes through Peru can reduce the transportation time across the Pacific Ocean by up to ten days.
“The largest economy in the world today is based in the Pacific because the largest populations live in Pacific countries, between China, India, and the countries belonging to the Association of Southeast Asian Nations (ASEAN). They are major food consumers, and this port could be an important outlet for Brazilian products to Asia,” says Gedeão Pereira, Vice-president of International Relations at the Brazilian Confederation of Agriculture and Livestock (CNA).
The Agro.BR Program
The mission to Peru was part of the Agro.BR Program, a CNA initiative in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), whose aim is to diversify and expand Brazil’s export portfolio.
Entrepreneurs taking part in the program are mainly from the Brazilian North and Central-West regions, acting in various food segments: pupunha hearts of palm, teas, coffees, soups, soft drinks, rice, sweets, cassava starch, drinks, farofa, salt, sauces, fish, honey, açaí, nuts, corn starch, cereals, chocolate, and beans.