Brazilian rural entrepreneurs are attending International Green Week, a sustainable food fair, from January 20 to 29, in Berlin, Germany. The participation of Brazilian producers is the result of a partnership between the Brazilian Confederation of Agriculture and Livestock (CNA) and Apex.
Rodrigo da Matta, the Commercial Promotion Coordinator at CNA, says Green Week focuses on sustainability and is aimed at the German and Northern European public. “That is why it has a relevant function for the image of Brazilian agricultural and cattle raising products.”
“All companies sent samples for tasting and promotional material in English or German and received training on negotiating with potential buyers on the German market, as well as information about tariff and non-tariff barriers,” said the coordinator.
During the event, Brazilian participants from different fields present their work in displays and tastings. Among the products are cocoa, nuts, fruit preparations, açaí, cachaça, and special coffees.
The State Secretary of the German Ministry for Economic Cooperation and Development, Jochen Flasbarth, visited the Brazilian stall at Green Week. He checked out the products of the nine companies present at the fair. A good relationship with the ministry may strengthen Brazil’s position among food suppliers in Germany.
The Farmers who take part in Green Week are also part of the Agro.BR program, an initiative of CNA and Apex to introduce Brazilian rural entrepreneurs to the international trade market. The project encompasses companies of all sizes, including small producers and family businesses.
The event is held simultaneously with the Global Forum for Food and Agriculture (GFFA), which this year is expected to welcome more than 200 international ministers and secretaries of State, as well as food producers.
Quesia Sá Pavão, an agricultural engineer from the state of Pará is taking part in GFFA as a representative of young Brazilian farmers in a meeting with other 20 young leaders from around the world.
“It is a privilege to be a voice of the country’s youth leadership, straight from the Amazon. I hope to accomplish this mission, share experiences of our food systems, and surely learn and get in touch with young people from different countries,” she highlighted in a recent interview on our website.