Brazil has emerged as one of the leading actors in global agribusiness, being a reference for productivity and innovation. A recent study by McKinsey (published in 2025) provided valuable insights into the strategies implemented by Brazilian farmers to face the sector’s challenges and maintain their competitiveness. The research highlighted how sustainability, technology usage, and the pursuit of greater efficiency have been key to ensuring a more balanced and resilient future for Brazilian agribusiness.
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The Importance of Productivity in Brazilian Agriculture
In recent decades, Brazil has become a prime example of agricultural productivity, driven by technological innovations, more efficient techniques, and strong investments in research. McKinsey’s study revealed that 60% of Brazilian farmers regard productivity as the way to a more profitable future. They are increasingly focused on optimizing land use and natural resources to ensure more efficient and sustainable food production.
Sustainability as a Competitive Advantage
One of the strengths of Brazilian agriculture is the increasing commitment to sustainable practices. According to the research, over 60% of farmers already use bio inputs such as biocontrols, biofertilizers, and biostimulants—a figure twice as high as that seen in Europe and the United States. Additionally, practices such as no-till farming, crop rotation, and soil cover are becoming increasingly common. This helps reduce costs, preserve the environment, and add value to Brazilian products, which are gaining a larger share in international markets.
Opportunities and Challenges of the Carbon Credit Market
Regenerative agriculture has the potential to capture carbon and aid in mitigating climate change. However, Brazilian farmers’ participation in the carbon credit market is still limited. The main reason is the lack of clear regulation for this market in Brazil. In countries where the carbon market is already regulated, there is more incentive for producers to participate. The regulation of this market in Brazil is still under discussion, and its implementation could create new opportunities for farmers who already use sustainable practices.
Technology in the Field: Growth and Barriers
Technology has become a great ally of Brazilian farmers. They are increasingly investing in tools that help with pest control, optimizing input use, and monitoring production. These innovations help improve productivity and reduce costs. However, some challenges remain such as high implementation costs and the need for technical training to make the most of these tools.
The Future of Brazilian Agriculture
The future of Brazilian agriculture looks very promising. Farmers have shown great resilience and creativity, positioning Brazil as a global leader in agribusiness. The pursuit of higher productivity, the growing implementation of sustainable practices, and the use of new technologies form the foundation for the sector’s growth. With the potential regulation of the carbon market and the right incentives, Brazil may be able to further strengthen its leadership position and expand its international competitiveness.