Earlier this month, Brazilian farmers took part in a trade mission to Canada, aiming to expand their presence in international markets. Organized by the Brazilian Confederation of Agriculture and Livestock (CNA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the mission focused on showcasing Brazilian agricultural products at SIAL Canada, the country’s largest food fair, held in Montreal.
The delegation, representing several sectors such as açaí, nuts, onions, cocoa and chocolate, dairy products, honey, propolis, fruits, derivatives, and specialty coffees, highlighted the diversity and quality of Brazilian agriculture. In addition to SIAL, the delegation engaged in strategic meetings, seminars, and networking events to explore new business opportunities and strengthen trade relations with Canadian partners.
A noteworthy event during the mission was a dinner organized by the Brazil-Canada Chamber of Commerce (CCBC), where the Brazilian delegation presented their products to Canadian buyers and industry associations. The menu, featuring Brazilian delicacies prepared by a Brazilian chef, introduced attendees to the unique flavors of our country.
Through their participation in this mission, Brazilian farmers aimed to increase their market reach and consolidate trade relations between Brazil and Canada, reinforcing Brazil’s position in the global agricultural market.
The Agro.BR Program
The mission to Canada was part of the Agro.BR Program, a CNA initiative in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), with a goal of diversifying and expanding Brazil’s export portfolio.
Entrepreneurs participating in the program are mostly from the Brazilian North and Mid-West regions, involved in different food segments, including pupunha heart of palm, tea, coffee, soup, soft drinks, rice, sweets, cassava starch, drinks, farofa, salt, sauces, fish, honey, açaí, nuts, corn starch, cereals, chocolate, and beans.