Sectors

FRUIT

Fruit_V3

Brazil is one of the most biodiverse countries in the world, with an incredible variety of native fruits rarely seen elsewhere on the planet: açaí, umbu, guava, cerrado pear and mapati, to name just a very few!

It also supplies better known and much-loved exotic fruits, such as pineapple, papaya, mango, avocado, coconut, bananas, figs, maracuja, guava, persimmon, as well as more common fruits and firm favourites such as apples and pears, grapes and peaches, or melons and citrus fruits.

Demand for a greater variety in fresh and healthy food choices grows, so should the availability of products that make variety possible. Brazil provides consumers worldwide a wide choice of fruits to add variety to their diets.

The Brazilian agriculture ministry launched the Integrated Fruit Production (PIF) certification scheme in 2001 to ensure the high-quality of Brazilian fruit.

An increasing number of producers of the main export fruits – pineapple, banana, citrus, apple, papaya, grape, mango, and melon – have joined this scheme to obtain a certification seal that ensures traceability of the production process and transparency for Brazil’s trade partners.

A PIF certificate means that agricultural inputs such as plant protection products and other technologies are used with care for the environment, soil, water and the quality of the fruit.

Taste Brazilian Fruits #BeBrasilAtOIE

We never stop innovating to grow fruits even more sustainably and adapt cultivation to the impacts of climate change. Brazilian canary melons are well known for their quality and short growth cycle that allows for up to three harvests per year.

However, the increase in global temperatures and low rainfall make production more resource intensive. Embrapa has developed farm techniques that increase soil carbon stocks, require less water and ultimately reduce carbon emissions by over a half compared to European melon production.

Fruit exporters can now use Embrapa’s methodology to calculate their own efficiency and work towards improving it.[2] Supporting and growing the fruit sector is a real driver of employment and social development, as much of the production is in some of the poorest areas of the country.

Melon fields in the northeast region of Brazil supply 90% of the national production. Brazil is the number one producer of orange juice, producing around 1.2m tonnes, of which 75% is exported. While Brazil’s oranges are well-known, there are opportunities to grow exports of other fruits too.

The southeast (with the native cambuci and uvaia fruits) and northeast (typical for Brazilian cherry, guava, cajá, and coconut) have significantly increased productivity over the last 15 years, which has been a real driver of employment, income and transformation of the agribusiness. Each increase of 10% in fruit production increases the level of employment by 12.6%.[3]

FOOTNOTES

[2] Embrapa. Brazilian melon has half the carbon footprint of those produced abroad 
[3] Socio-economic impact of the Brazilian fruit sector. Centro de Inteligência em Mercados (CIM)