Technology has played a crucial role in modernizing agribusiness, and one of the most recent and successful initiatives in this regard is the Conecta Produtor app, developed by the National Rural Learning Service (SENAR). Launched in July 2024, the app has already reached the milestone of 100,000 registered producers across Brazil, establishing itself as an essential tool for rural management.
Founded in 1991, SENAR is an institution aimed at promoting teaching and training in rural areas, offering free courses and technical assistance to millions of rural producers. Its goal is to increase the efficiency and sustainability of the agricultural sector through in-person and digital training. Since its inception, the organization has played a crucial role in developing good agricultural practices and improving rural labor qualification.
According to SENAR, Conecta Produtor was created to ease producers’ access to managerial and technical information about their activities. The app allows users to record income and expenses, monitor economic and technical indicators, and make strategic decisions based on concrete data. “This technology allows producers to have more detailed control over their production and improve their business profitability,” highlights SENAR’s Technical Advisor, Júlia Barros.
The app’s user-friendly interface has been one of the factors adding to its swift deployment. Producers can access information through their mobile phones directly, quickly, and efficiently. Additionally, a new feature will be implemented in the coming days, benefiting particularly dairy farmers. With this update, producers will be able to compare their indicators with those of others overseen by the same field technician, within the same city, and even at the state level.
Another notable aspect of Conecta Produtor is its integration with the Technical and Managerial Assistance Program (ATeG), a SENAR initiative aimed at promoting sustainable and efficient agricultural activities. The institution’s goal is for all producers assisted by ATeG to have access to their information through the app, thus ensuring greater control and accuracy in their decision-making process.
With the increasing number of users, SENAR intends to continue improving the platform, adding new features to meet the various demands of the agricultural sector. The app is available for free download on Google Play and Apple Store, allowing more producers to take advantage of the benefits of digitalization in the field.
The advancement of technology in agribusiness is an irreversible path, and Conecta Produtor is proof that innovation and efficient management can go hand in hand to strengthen rural production in Brazil.